Built by operators, for operators

    Our story

    It all began in London, when the two co-founders, Olivier and Laurent, met. A shared passion for customer experience and digital transformation led them to work together on large-scale transformations, then reconnect later around the impact of Covid and AI on how we work.

    In the meantime, Olivier bought a property in the Swiss Alps and entered the short-term rental business. One thing led to another: owners asked for his help and the activity grew. The same passion for customer experience found its place in personalised WhatsApp communication and thoughtful guest management.

    Smartiz began as a tablet in a handful of properties. But guests still preferred WhatsApp.

    That was when Laurent joined the journey. The conclusion was clear: WhatsApp was the channel that worked best, and both guest and internal workflows needed automation to keep growing and put AI to work in day-to-day management. No solution on the market did this. Smartiz was born.

    Laurent Dumoulin and Olivier Dubuisson at EHL, Lausanne

    Why now

    WhatsApp has become THE channel in tourism

    For guests and teams alike, everything already happens there. The question is no longer which channel to choose, but how to make it work at scale.

    AI acts rather than merely providing support

    It responds, plans, sells and coordinates securely. Operators who entrust execution to it grow without hiring; the others plateau.

    Operators do not want another tool

    Teams will not open another app. The only platform that works is the one living inside what they already use.

    How we work

    Operators first

    Every feature runs in our own short-term rental business before release.

    Curiosity

    We take the time to understand each client's operations and the sector they work in.

    Experimentation

    We build and test quickly, securely and alongside our clients.

    Humility

    We always have something to learn from our clients and our own field teams.

    The guest at the centre

    We put ourselves in the operator's and guest's shoes so the experience works for both.

    The co-founders

    Olivier Dubuisson

    Olivier Dubuisson

    Co-founder and CTO

    LinkedIn
    Laurent Dumoulin

    Laurent Dumoulin

    Co-founder and business development

    LinkedIn

    Our board of advisors

    Bernard Jaccard

    Bernard Jaccard

    Business Developer at Swisscom Ventures, board member and startup advisor

    LinkedIn
    Yannick Hofmeister

    Yannick Hofmeister

    COO at OWT (a Swisscom company), AI, strategy and technology

    LinkedIn

    Join Smartiz

    Join a team of passionate innovators who are shaping the future of hospitality. At Smartiz, you'll work on challenging problems, grow your skills, and make a real impact on how millions of guests experience hospitality worldwide.

    They support us

    RDV des Pros de la Location Saisonnière

    Grand Prix Jeune Pousse 2026

    EHL Innovation Hub
    FIT Digital
    Innovaud